While the Internet has brought online shopping into the next level, technological advancements also made it possible for people to sell things on their sites and eCommerce platforms. Fortunately, this phenomenon has made people earn active and passive incomes. Unfortunately, some ill-minded individuals exploit the virtual markets by scamming consumers through various means.
Today, there are many ways entrepreneurs trick people into buying their products. I would say, not all scams necessarily relate to fake products. Some items delivered to the consumers’ doorsteps are just not as described and marketed online if they ever reach the customers’ address at all.
Amazingly, people fall for these scams because they have stitched their products with a great marketing scheme, involving elements such as online viral videos, fraud reviews, and psychological, social influence or manipulation among others.
Scams reach various niches, including health and wellness. Why not? People are starting to realize the importance of fitness in our daily lives, and are beginning to take serious actions, including exercising and taking supplements of all sorts. Entrepreneurs, good or bad, are also taking advantage to all extents.
Of course, we would like to say thanks to those who make serious and dependable business online. But to those who spend days and nights ripping whoever they can, whenever they can, here are four supplement scams exposed to humankind.
1. The P Word
Just another form of smart packaging or marketing that sends people checking out items online is the magic word “proprietary” on labels. Instead of showing the specific ingredients and dosages, a list of contents shows up on the label and how much gram each supplement contains.
Keeping your formula secret should be all right. However, some entrepreneurs take advantage of this strategy by using more fillers than active ingredients and making substantial revenues by cutting on costs and luring customers to believe in the pseudo-strength of their supplements.
2. What’s Active
Some sellers will encourage you to buy expensive supplements from them while stating that their formula contains only the best mix of ingredients designed to attain a particular goal. However, in reality, the main active ingredient should be equally effective without the additives, if not more.
These entrepreneurs are only trying to get their market share of buyers. The scam comes from making consumers believe that what they offer, though blown-up in price, is best and better than any other product in the market.
If you want to make more money, then you may have to shell out some more at times, which often includes having your products endorsed by celebrities. We’ve seen these all the time, and the practice now also applies to supplements.
Endorsing celebrities may try the products themselves before the advertisement, but what usually happens is that entrepreneurs select famous personalities who represent the ‘end-goals’ even before they use the product. Whether the hired star uses the product or not is trivial to the online shop, after all, consumers are getting hyped to buy their products hoping to be at par with their idols.
The fact that entrepreneurs would like their products to gain credibility and reputation throughout the market is for sure. Some of them use ‘black’ science in attaining that goal, which involves the usage of ingredients that shouldn’t be there at all.
These sellers can quickly market these supplements, especially after showing real results, but not so transparent ingredients list.
Sample Scam: Crazy Mass
This supplement promises consumers 100% effectiveness despite an apparent massive underdose of ingredients on its label, namely, whey protein concentrate, soy protein concentrate, wild yam root extract, L-Carnitine, and ATP or Adenosine Triphosphate. They have also recently incorporated the “Buy 1 Take 1” marketing technique into their strategy to boost their sales. So if you have used both bottles before, don’t be surprised if you haven’t achieved their acclaimed results.
What’s even surprising is that their website doesn’t contain any negative reviews from users, which in a sense violates FTC guidelines as online shops are required to keep all product reviews available on their website.
These scams may not have extreme effects on any buyer. However, it breaks a heart to see your hard-earned money go to waste after believing a misleading online supplement advertisement. To some of us who undergo emotional strains with their physical conditions or genetic weaknesses, the experience can be more damaging. Guard yourselves, money and heart against the ‘scams’ above.